wegohardDavid Obadia and Nelson Hassan founded French label Brooklyn We Go Hard back in 2010 and have since collaborated with renowned street wear brands including PUMA. Their love of PUMA dates back to their youth so it was only a matter of time before this exciting collaboration began to develop. For the second collaboration, a selection of PUMA’s most famous vintage running silhouettes and sportswear staples are given a unique contemporary makeover that combines BWGH’s Parisian style with PUMA’s rich heritage.

The BWGH x PUMA Range drops in PUMA Select Stores in CT and Jozi on the 2nd of August.



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